History

USH Boutique was established in 2009 in the heart of Jumeirah. Conceptualised and owned by Fashion Arabia, USH Boutique gave voice to a collection of avant-garde designers, and created a welcoming space for clients prizing originality, craftsmanship and creativity.

USH Boutique quickly became the vehicle of choice for renowned Emirati designer Abeer Al Suwaidi, and her spectacular, punk rock and contemporary takes on the traditional abaya.

Today, our designer roster has swelled to over 100 superb craftsmen who hail from all parts of the world and bring a range of influences to their work. We’re very proud to be able to showcase the very best in couture, accessories and tailoring from incredible talent spanning the UAE, Saudi Arabia, Kuwait, Oman India, Bahrain, Qatar, Jordan, Moscow, Pakistan, Hong Kong, Italy and Paris.

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